January 1964 was a month that won’t be forgotten in the shoe industry. Track athlete Philip Knight and Bill Bowerman discovered the Nike sensation in their garage, and have only went up from there.
We grew up with the ever popular slogan “Just Do It” from the famous Nike. But hearing that this slogan has actually been around for 25 years is slightly amazing. The slogan and brand are stronger than ever now a days appearing in movies and songs everywhere.
Wieden+Kennedy actually came up with this ‘Just Do It’ campaign in 1988. However the original slogan was just ‘Do It’ but after poor reactions, the ‘Just’ was added and made all the difference.
The first time the world heard this was on a commercial in the late 80’s featuring the 80 year old running icon, Walt Stack. In the ad, a shirtless Stack trots across the Golden Gate Bridge while telling the audience he runs 17 miles every morning.
“Just Do It” came to Nike at a pivotal time because the company was trying to reverse a mid-decade decline in which it lost its position as the United States’ top-selling shoe brand. Needless to say, “Just Do It” was a step in the right direction.
Nikes have since then been popular movies and songs such as;
- Like Mike
- Friday Night Lights
- Back to the Future
- Macklemore’s song Wings
- Lottery Ticket, and many more.
Nike has been rated the No. 1 innovative company in America and has won 2 Emmy Awards for their commercials “The morning after” and “Move”.
With this knowledge I thing its safe to say that Nike started from the very bottom and has made its way to the very top in a pretty short time frame. They defiantly are living up to their motto and are just doing it.