Just Do It.

nike-just-do-it

January 1964 was a month that won’t be forgotten in the shoe industry. Track athlete Philip Knight and Bill Bowerman discovered the Nike sensation in their garage, and have only went up from there.

We grew up with the ever popular slogan “Just Do It” from the famous Nike. But hearing that this slogan has actually been around for 25 years is slightly amazing. The slogan and brand are stronger than ever now a days appearing in movies and songs everywhere.

Wieden+Kennedy actually came up with this ‘Just Do It’ campaign in 1988. However the original slogan was just ‘Do It’ but after poor reactions, the ‘Just’ was added and made all the difference.

The first time the world heard this was on a commercial in the late 80’s featuring the 80 year old running icon, Walt Stack. In the ad, a shirtless Stack trots across the Golden Gate Bridge while telling the audience he runs 17 miles every morning.

“Just Do It” came to Nike at a pivotal time because the company was trying to reverse a mid-decade decline in which it lost its position as the United States’ top-selling shoe brand. Needless to say, “Just Do It” was a step in the right direction.

Nikes have since then been popular movies and songs such as;

  • Like Mike
  • Holes
  • Friday Night Lights
  • Back to the Future
  • Macklemore’s song Wings
  • Lottery Ticket, and many more.

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Nike has been rated the No. 1 innovative company in America and has won 2 Emmy Awards for their commercials “The morning after” and “Move”.

With this knowledge I thing its safe to say that Nike started from the very bottom and has made its way to the very top in a pretty short time frame. They defiantly are living up to their motto and are just doing it.

http://net.archbold.k12.oh.us/ahs/web_class/Spring_11/Nike_Hernandez/NikeHistory.html

http://nikeinc.com/news/nike-evolves-just-do-it-with-new-campaign

http://www.businessinsider.com/25-nike-ads-that-shaped-the-brands-history-2013-8?op=1#!KJN6S

 

 

 

 

The rich get richer.

The out of this world perks of being a hot A-list celebrity are not a Hollywood secret. We often see them on TV living it up in exotic places on a spur of the moment vacation, driving fast cars, or just flat out looking fabulous. But what a lot of people don’t know is that these walking billboards are actually paid to wear a lot of those amazing clothes. Actresses and actors who are hot in the media during events like the Oscars and Grammys are often paid a fortune to get dressed up and walk down the red carpet. A prime example of this phenomenon is Jennifer Lawrence and Anne Hathaway.

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During the 2011 Oscars which were hosted by Anne Hathaway, Tiffany & Company reportedly paid her $750,000 to show up on stage in their jewels. Like this wasn’t crazy enough, this past year for the 2013 Oscars Best Actress nominee Jennifer Lawrence, she actually caused a bidding war between a few of the hottest designers in the business. She settled with Dior for reportedly around a million dollars and they couldn’t have been more happy. Not only because she won Best Actress that night but also because of that infamous fall that happened while walking up to accept the award. 10’s of 1000’s of people who weren’t watching the Oscars that night, still were able to get a glimpse of this designer masterpiece because of the publicity and photo’s that followed her around heavy for 2! weeks after the actual show.Lawrence

So how exactly do these designers decide who they want to advertise for them? Well, they have to surpass a couple very important check points. For a designer to pay for their clothing to be marketed by these A-listers, the celebrities must be namely, young, thin and possessing ‘serious acting’ credentials-while forgetting others who don’t fit with this image.

Image is everything in the media, even stores not as high-end like Abercrombie and Fitch are aware of this. They actually paid someone to NOT wear their clothes while in the media! Who was it? The none other than Mike Sorrentino, or as most of America knows him, The Situation from Jersey Shore. A&F released this statement when questioned on their motive,

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

Abercrombie & Fitch also said that “while it understood that Jersey Shore is an entertainment show it believed that its customers may be deterred from buying A&F clothing as a result of the negative brand association.”

So whether Celebrities are getting paid to wear their clothes or getting paid to shop elsewhere, this is a huge innovated way for stores to market and advertise their products. Because whether they’re causing a stir like A&F did or just flashing their jewels at the Oscars, people will be talking about them, and at the end of the day that’s exactly what they’re all paying for.

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http://www.vulture.com/2011/08/abercrombie_fitch_will_literal.html

http://www.huffingtonpost.ca/2013/02/21/oscars-2013-red-carpet_n_2734175.html

http://radaronline.com/exclusives/2013/01/jennifer-lawrence-oscars-dress-most-wanted-celebrity-awards-season/?utm_source=skimlinks.com&utm_medium=referral&utm_campaign=skimlinks.com

Ray-Bans: Risky Business was the best business.

risky business

Fashion trends can start from anywhere. One of the most popular places however, is in the media. Places such as magazines, TV shows, the music world and especially movies. One success story of a fashion craze starting merely from the early 80’s sex icon Tom Cruise, was the popularity of Ran-Ban Sunglasses that grew from his classic film, Risky Business.

Ray-Ban was designed in 1952 with a very unique look that the company called “A radical new shape.” The glasses were also the first to take advantage of new plastic molding technologies. According to the design critic Stephen Bayley, the

“distinctive trapezoidal frame spoke a non-verbal language that hinted at unstable dangerousness, but one nicely tempered by the sturdy arms which, according to the advertising, gave the frames a ‘masculine’ look.”

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In 1980, 3 years before Risky Business, Ray-Bans sales were at about 18,000 a year. Once Tom Cruise stepped on the big screen however, the Ray-Ban phenomenon started. In 1983 sales rose to 360,000 a year and haven’t stopped growing. After that huge leap up the totem pole, Ray-Bans glasses appeared in over 60 movies and television shows between the years of 1983 and 1987, with films such as;

  • Miami Vice
  • Moonlight
  • The Breakfast Club
  • Top Gun

Within these years I’d imagine it hard to tune into any kind of network and not see someone with these shades on. They also started appearing on many famous musicians such as people like Billy Joel and Michael Jackson. Michael Jackson showed up one year after the release of Risky Business at the 1984 Grammy’s in a pair of Ray-Bans. They also became his signature look for his epic Bad tour, which became the highest attended tour in history.

michael-jackson-ray-ban-sunglasses

After this amazing growth in their sales market, Ray Bans picked up many other gigs in very popular movies such as,

  • Daredevil on Ben Affleck
  • Dark Knight on Christian Bale
  • Fear and Loathing in Las Vegas on Johnny Depp
  • The Curious Case of Benjamin Button on the young and old Brat Pitt
  • Iron Man on Robert Downey Jr.
  • Men in Black on Will Smith

The story of Ray-Ban is one of many success stories companies have had with the advertising of their brands and products one the big screen. With their sales numbers growing from 18,000 to over 360,000 in three years, its hard to argue that Risky Business was in fact the best business this company could have ever asked for.

http://www.ej-sunglasses.com/ray-ban-sunglasses-article1

http://www.luxottica.com/sites/luxottica.com/files/ray-ban_history_en.pdf